Beige copy won’t cut it…

LJ CopyCraft

Messaging that’s clear, strategic,
and impossible to ignore.

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As Trusted By

Hi, I’m LIndsay

Truth is, I’ve always been a sucker for a good story… the kind that makes you feel seen, understood, and maybe even a little bit magical (shoutout to Roald Dahl for setting the bar high).

Fresh out of high school, I earned a B.A. in English and a Master’s in Information Studies.

For 10 years, I spun tales as a Children’s Librarian (you might even say I was the Taylor Swift of Family Storytime)...

But after dipping my toes in the marketing world, I realized I had found my calling.

I became the Lead Copywriter at a boutique marketing agency, writing for 6- and 7-figure coaches.

Since then, I’ve written hundreds of websites, sales pages, and email sequences – serving as the go-to Copywriting Coach inside business and marketing programs.

Today, I run my own copywriting business, LJ CopyCraft, helping women business owners market their magic with copy that’s clear, strategic, and impossible to ignore.

In a way, nothing’s changed. I’m still telling stories.

Just ones that help women put their work into words people actually remember.

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Sound familiar?

  • You’re sick and tired of staring at a blank screen, and wondering what to say

  • You put stuff out there, but there’s no strategy behind it (and it never feels like it’s “working”)

  • You know it’s important to market your business…but you’d rather be doing anything else

  • You aren’t sure if people “get” what you do, and your messaging feels lack-lustre

  • You only create content when you have the motivation, an oat-milk latte in hand, and 8-hours of sleep… and it’s a struggle to be consistent

  • Done-For-You Copywriting

    LJ CopyCraft helps women-led businesses trade in beige, blah copy for words that sound like them, show off their brilliance, and move clients closer to yes.


Words aren’t just decoration, they’re the difference between someone clicking away and someone leaning in.

At LJ CopyCraft, I bring the strategy, positioning, and storytelling that turn your website, emails, and social posts into tools that actually move your business forward.

Custom pricing for all projects. Every business is different, so I build packages around your goals (not cookie-cutter templates).

Copywriting services

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Website Copy

Your website should be more than a digital business card...it should feel like your dream clients just walked into the right room.

I’ll help you nail the words that position you as the go-to expert you are, so people instantly get what you do, and why you’re the one for the job. 

Services include:

  • Full website copy (multi-page)

  • Single-page websites

  • Sales pages

  • Lead magnet landing pages

  • Blog posts

Need design too? I work with a couple of brilliant designers who specialize in bringing copy to life online. I’m happy to connect you so your words and visuals feel like they belong at the same party.

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Email is where buying decisions really get made…but only if you show up like a human (not a “hope this email finds you well” robot).

I’ll help you send emails that feel personal and intentional: welcome notes that make people want to stick around, sales sequences that actually guide a decision, and newsletters people are excited to open (and then forward to their friends).

Services include:

  • Weekly email newsletters

  • Welcome sequences

  • Sales sequences

  • Freebie delivery emails

  • Launch/promotional campaigns

Email Copy

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Social Media Copy

Feeding the algorithm won’t grow your business. Smarter content will.

I’ll help you share thoughtful posts that actually have a strategy behind them — content that gets people onto your list, into your offers, and closer to a yes.

Services include:

  • Instagram & LinkedIn posts

  • Storytelling content (inspire, educate, and connect)

  • Content strategy & planning

  • Captions with natural CTAs

  • Ongoing weekly content support

Prefer to hand off design too? I’ve got trusted partners who can transform copy into polished, branded graphics (and even schedule them for you if you’d like).

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Client Love Notes

Miranda Holder,
Leadership & Career Coach

“Writing and expressing myself professionally felt hard, even as a skilled writer, because writing about myself is a different beast. I often put it off, shied away from speaking powerfully about what I do, and stayed more hidden than I wanted. My social presence and website didn’t really say who I was.

Working with Lindsay changed that. What stands out most is her intelligence, her mastery of her craft, and her deep, genuine care for her clients. She’s that rare mix of trusted advisor, friend, and co-conspirator — I could trust her completely to do her job, do it extremely well, and deliver beyond what she promised. I hold very high standards for other professionals, and Lindsay clears the bar with room to spare.

Now, my website and social presence finally speak directly to my ideal clients in my own authentic voice. I get weekly feedback — from strangers and people who know me well — that my voice is coming through powerfully and uniquely. And the leads that come in are exactly who I want to work with, because they’ve already gotten a real sense of me and my approach. That confidence and alignment is 100% thanks to Lindsay.”

Jennifer Berryhill,
Holistic Wellness Coach for Midlife Women

“Working with Lindsay was an absolute gift. Before we worked together, I knew the heart of my mission but couldn’t seem to distill it into words that reflected my values or connected with the women I wanted to serve. I felt scattered and unfocused, and I knew I needed guidance.

From the very beginning, Lindsay had an intuitive grasp of both my vision and my voice. She listened deeply, asked the right questions, and translated my thoughts into language that felt both authentic and powerful. She has this rare ability to understand the heart of a business and turn it into clear, compelling messaging. What stood out most was her combination of sharp strategy and compassionate support - she guided me with clarity and kindness, and made me feel like we were teammates celebrating every win along the way.

Now, my messaging is aligned with my values, my offers feel clear and compelling, and I finally feel confident in how I’m presenting my business. I get to speak directly to the women I most want to serve, and it feels like everything is ‘singing’ and ‘flowing’ in all the right ways. Beyond the words on the page, I feel more grounded and focused as a business owner. My gut told me to jump, and it was the best business decision I’ve made. I am forever grateful for Lindsay’s talent, clarity, and guidance.”

Danielle Hendrickson,
Women’s Guide

“Before working with Lindsay, I couldn’t gather my thoughts about what I wanted my brand to be. I knew the essence, but I couldn’t nail down how to deliver it in a way that made sense. Lindsay asked the best questions and brought my vision to life through the copy.

She just gets it — she gets me, she gets the vision — and that’s what really stood out. Plus, she made the entire process SO easy. All I had to do was answer her questions, and she worked her magic from there.

Now my website feels like my true voice. It’s gorgeous, aligned, and truly reflects my essence. I’m so grateful for her support!”

Nancy Medoff,
Life coach

“Before working with Lindsay, I struggled with consistency. I knew what I should be doing, but I didn’t have the time or motivation to actually deliver.

Lindsay has an incredible ability to capture my exact voice. The content she creates feels authentic, reflects my values and tone, and is genuinely fun to collaborate on.

Now I have more time to focus on my own zone of genius. Instead of spending hours thinking, fixing, and second-guessing, I just pitch an idea and — voilà — it’s done. Best of all, my community LOVES the content, and I’m excited to hit send on each weekly email instead of dreading the process.”

Jessica Séguin,
Professional Master Clearer

“Before working with Lindsay, I was extremely busy and knew I needed to refresh my site with new offerings and updates. I needed a thought partner who could position things strategically. While I do that for others, it’s nearly impossible to do it for yourself — it’s like trying to see the nose on your own face.

What stood out most about working with Lindsay was the structure and cadence she created for my emails and social media. I still use that framework today, and it’s been invaluable for staying consistent and reliable with my communication. I also loved our back-and-forth on voice notes — as a reflector, I appreciated how she met me in that flow state and made the process feel easy and natural.”

Words That Warm My Heart

  • "I seriously love how you take my half-baked thoughts, and turn them into gold."

    Brenda Johnston,
    Mindset Coach

  • "The way you pull my best intentions out and really GET IT, is remarkable."

    Hanna Hermanson,
    Business Coach

  • "I trust you with my brand. I’ve worked with many content creators - you get it right."

    Nancy Medoff,
    Life Coach

  • "I love how you use my humour, my attitude, and my style to craft the perfect copy."

    Deanna Balberman
    Holistic Health Coach

  • "Wow -- your copy is brilliant, as usual. So good! You are a writing wizard!"

    Mia Harris,
    Strength Coach

Let’s work together

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